Xiao Xiao

Designer | CYNTHIA & XIAO

CYNTHIA & XIAO is a womenswear brand founded on bold graphics infused with simple modernity. Launched in 2014, the duo Chinese Fashion Designer Cynthia Mak and Xiao Xiao work together to bring out a collection where the aesthetics take the root of Cynthia’s background of graphic and fashion design, as well as inject Xiao’s specialty in fashion knitwear design, the garments combine a striking bold character yet minimalistic and easy shapes.


Xiao Xiao was born in Beijing and moved to the U.K. in 2002. During her earlier studies in fine arts and textiles in high school, she discovered her interest and talents in merging artworks with fashion. During her time in Central Saint Martins College of Arts and Design, she explored many different ways of expressing her creative ideas through fashion design and eventually resolved to enter the field of knitwear. After successfully graduating from CSM, with her multicultural background and varied work experience in the U.K. fashion industry, she decided to move back to China to develop her career and has worked with local Chinese design company WO square.


After years of preparation, Xiao Xiao joined force with Cynthia. As a knitwear specialist, Xiao Xiao was excited to combine her fashion & knitwear skills into the brand. The brand now has stockists in China, Japan, and US. They were selected as Vogue talent of Asia as well as the finalist for Vogue Fashion Dubai Experience.


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